“conventional wisdom.” By taking an all-at-once 
view of our economic world Galbraith has so 
shocked the one-at-a-time people that the 
American Journal of Economics  has reviewed the 
book on the assumption that it is a hoax. In the 
same way Parkinson’s Law , in taking an all-at- 
once view of the operation of the written forms in 
bureaucratic organization today, has appeared as 
a multi-levelled analysis of a complex dynamic. 

Scholarly decorum would seem to be merely 
the accidental result of the static procedure of 
taking one-thing-at-a-time. Such procedure in 
media analysis in as incapable of getting at the